Course curriculum

  • 1

    Getting started

    • Meet the presenters

    • Coming up with a business idea

    • Business and legal admin

  • 2

    Developing your idea

    • Creating a brand

    • Developing your offering

    • Building a support network

  • 3

    Marketing your business

    • Marketing I

    • Marketing II

  • 4

    Selling, managing customers and raising funding

    • Selling

    • Pricing

    • Managing customer relationships

    • Funding

  • 5

    The mindset needed to succeed

    • What it's like running a business

    • An entrepreneur's mindset

  • 6

    Final thoughts

    • Recommended reading

    • Links to recommended books

    • Final thoughts

    • Q&A


City Career Series Founder & Ex-Freshfields Lawyer

Jake Schogger

Jake Schogger is a qualified lawyer, career coach, entrepreneur, author, copywriter and consultant. He is the founder and CEO of City Career Series, a publishing company that has sold ~50,000 handbooks designed to help students secure City careers, including the critically acclaimed Commercial Law Handbook. He trained at Freshfields Bruckhaus Deringer LLP and now acts as a legal adviser to start-ups and scale-ups, whilst also working as a career coach and delivering career-related presentations at universities across the UK. In addition, Jake works with tech start-ups and runs a variety of his own businesses, including a creative/commercial consultancy (Fresh Perspective) and a luxury cake business (Whisk & Drizzle). For more information, visit: and or search for “City Career Series” on YouTube, LinkedIn and Instagram.

Entrepreneur, marketeer and professional musician

Kier Kemp

Kier Kemp is an entrepreneur, marketeer and professional musician, with a background working in creative agencies. Kier founded his own record label aged 21 and built a successful career as a touring musician, before transitioning into the start-up world. In his mid 20s, Kier started consulting for tech start-ups and freelancing as a creative consultant and marketing manager, applying the many transferable skills he had developed and lessons he had learned to help businesses hone their offerings and connect with their target audiences. He then launched his own food business – Condimaniac – which has since garnered an impressive array of press attention, won a variety of awards, and grown exponentially. For more information, visit and connect with Kier on LinkedIn (


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